Yasmeen's Voyage
"To unpathed waters, undreamed shores"
William Shakespeare
The English Patient by Michael Ondaatje
Universidad Autónoma de Barcelona- Barcelona
Bachelor Degree Final Project (TFG): "She was more patient than nurse”. The Transformation and Empowerment of the Nurse as a Wounded Healer in Michael Ondaatje ́s The English Patient(1992).
This thesis investigates the transformation of Hana, the nurse in Ondaatje's "The English Patient," from a traumatised carer to a therapeutic figure. It investigates her transition from a conventional nurse position to a "wounded healer," underscoring her personal development and fortitude as a result of her experiences at the Italian villa.
NESPRO by Nespresso
Variety of Projects
EAE Business School- Barcelona
Final Master Project (FMT: A Perfect Blend? "NESPRO" the Protein Coffee Capsule by Nespresso.
Introducing Nespro, the Spanish market's unique protein-infused coffee capsules from Nespresso. With its innovative combination of high-quality coffee and cutting-edge nutrition, Nespro brings a whole new level of sophistication to Spain's coffee culture.
Assai Software-Document Control System-
DUSUP-Dubai Supply Authority: The establishment of a document control system for the NOC department, which is the branch of engineering responsible for issuing NOC´S (no authorisation certificate) for any contractor or consultant who is interested in constructing in close proximity to Dubai Gas Pipelines
Projects in EAE Business School
VEJA- e-Commerce
DUNLOP- Omnichannel
Variety of Projects Undertaken During the Master Degree- Digital Marketing & e-Commerce
This project outlines a detailed digital marketing plan for Veja, a French sustainable footwear company, aimed at the UK market. It emphasises SEO optimisation, Google search ads and display advertising designed to engage Gen Z shoppers that prioritise ethical fashion, comfort and style.
This project outlines a comprehensive omni-channel e-commerce strategy for Dunlop, focusing on seamless integration of online and offline channels. It covers brand identification, sales strategies across multiple platforms, customer service enhancements, logistics optimization and technology implementation to create a unified customer experience.
Nina Academia- Social Media Strategy
This project outlines a comprehensive social media strategy for Nina Academia, a vocal education company. It includes detailed plans for content creation, audience targeting, and platform-specific approaches to enhance brand awareness and engagement across Instagram and TikTok.
EAE Marketing Proposal
This project outlines a comprehensive digital marketing strategy for EAE Business School, focusing on an Instagram awareness campaign. It includes competitor analysis, budget allocation across funnel phases, creative ad content, and performance metrics to promote EAE's programs and scholarships in Spain and France.
Projects in EAE Business School
Variety of Projects Undertaken During the Master Degree- Digital Marketing & e-Commerce
Nestlé- Social Media Marketing Campaign
Nespresso- Loyalty Programme
Sansoeurs - Go-To-Market(GTM)
Pandora Holiday Season
This project outlines a comprehensive loyalty program strategy for Nespresso's coffee capsules in the Spanish market, introducing "Nespro" protein-infused capsules. It details tiered membership benefits, reward systems, and technology infrastructure to enhance customer retention, increase sales, and promote sustainability initiatives.
This project outlines a comprehensive strategy for Sansoeurs, a high-end jewelry brand, to launch on El Corte Inglés marketplace in Spain. It covers brand awareness, product integration, logistics, customer service, and terms and conditions for the partnership, aiming to expand Sansoeurs' market presence while maintaining its luxury brand image.
This project outlines a comprehensive social media marketing campaign for Nestlé, focusing on Instagram and LinkedIn. It includes detailed strategies for brand awareness, customer engagement, and product promotion across different funnel stages, with a strong emphasis on sustainability and nutrition.
This project outlines a comprehensive marketing strategy for Pandora Jewellery Company during the holiday season in Spain. It covers brand positioning, competitor analysis, digital platforms, market segmentation, and a multi-pillar growth strategy to enhance customer engagement and sales.
© 2025. All rights reserved.
YASVIDA