Yasmeen's Voyage
"To unpathed waters, undreamed shores"
William Shakespeare
Project 2- Bachelor Thesis
Bachelor Thesis – The English Patient
Universitat Autònoma de Barcelona
This thesis analyzes the transformation of Hana, the nurse in Michael Ondaatje’s The English Patient, examining her development from a traumatized caregiver to a “wounded healer.” The research explores themes of identity, trauma, and healing through literary analysis.
Project 1-NESPRO(Master Project)
Selected Academic & Professional Projects
NESPRO – Protein Coffee Capsule Concept for Nespresso
Master’s Final Project (FMT)
EAE Business School- Barcelona
Developed a market-entry concept for NESPRO, a protein-infused coffee capsule designed for the Spanish market. The project combined market research, product innovation, and digital marketing strategy to position the product within Nespresso’s premium coffee ecosystem
Project 3- Dubai Project
Implementation of ASSAI Document Control System
Dubai Supply Authority
Participated in the implementation of the ASSAI document control system for the NOC department at Dubai Supply Authority. The project established a structured document management process supporting engineering operations responsible for issuing NOCs for construction projects near Dubai gas pipelines.
This section highlights selected academic and professional projects developed during my studies and professional experience. These projects reflect my work in digital marketing strategy, research, and operational systems development.
Digital Marketing Projects – EAE Business School
VEJA Project 1
Veja e-Commerce Strategy
DUNLOP Project 2
DUNLOP – Omnichannel Strategy
Selected projects developed during the Master’s Degree in Digital Marketing & E-Commerce
This project presents a digital marketing strategy for VEJA, a French sustainable footwear brand, targeting the UK market. The strategy focuses on SEO optimization, Google search and display advertising, and campaigns designed to engage Generation Z consumers who value ethical fashion, sustainability, and modern design.
This project develops a comprehensive omnichannel e-commerce strategy for Dunlop, focusing on the integration of online and offline retail channels. The proposal includes brand positioning, cross-platform sales strategies, customer experience enhancement, logistics optimization, and the implementation of digital technologies to create a unified customer journey.
Nina Academia- Project 4
Social Media Strategy
This project develops a social media strategy for Nina Academia, a vocal education company. The proposal includes content planning, audience targeting, and platform-specific strategies designed to strengthen brand awareness and increase engagement across Instagram and TikTok.
EAE Business School – Project 3
Digital Marketing Proposal
This project presents a digital marketing proposal for EAE Business School focused on an Instagram awareness campaign designed to promote the institution’s academic programs. The strategy includes competitor analysis, campaign planning, budget allocation across marketing funnel stages, creative advertising concepts, and performance metrics aimed at increasing brand visibility and student engagement in Spain and France.
Digital Marketing Projects – EAE Business School
Selected projects developed during the Master’s Degree in Digital Marketing & E-Commerce
Nestlé- Project 5
Social Media Marketing Campaign
Nespresso- Project 6
Customer Loyalty Programme
Sansoeurs - Project 7
Go-To-Market(GTM)
Pandora Jewellery Project 8
Holiday Season Marketing Strategy
This project develops a customer loyalty programme strategy for Nespresso in the Spanish market. The proposal introduces a tiered membership structure, reward systems, and digital engagement tools designed to enhance customer retention, increase sales, and promote sustainability-focused initiatives.
This project presents a go-to-market strategy for Sansoeurs, a high-end jewelry brand, focusing on launching its products on the **El Corte Inglés marketplace in Spain. The strategy includes brand awareness initiatives, product integration, logistics planning, customer service processes, and partnership terms designed to expand the brand’s market presence while maintaining its luxury positioning.
This project presents a social media marketing campaign for Nestlé, focusing on Instagram and other digital platforms. The strategy includes brand awareness initiatives, customer engagement tactics, and product promotion across different stages of the marketing funnel, with a strong emphasis on sustainability and nutrition.
This project develops a seasonal marketing strategy for Pandora Jewellery Company during the holiday season in Spain. The proposal includes brand positioning, competitor analysis, digital marketing channels, market segmentation, and a multi-pillar growth strategy aimed at increasing customer engagement and driving sales.
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